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Becoming Ruthless Research

May 25, 2015

WorkWhen I meet new people they often ask me how I came to be self-employed, and I think this is an interesting question.  Usually they tell me I’m brave, which is nice.  But my guess is that when people ask this they have a few ideas about what drives a person to become their own boss.  I think they often expect that a self employed person is a bit of a work-a-holic control freak that needs to be in charge and can’t / won’t work with other people.  Actually that’s not me. Read more…

Does your questionnaire pass the toddler test?

May 4, 2015

2008-09-08My Mum tells me that when I was three she took me along to a Health Visitor appointment, where one of the things they do is a routine developmental check.

The Health Visitor took out a picture of a jungle and asked me “Can you name any of the animals in this picture?”

I answered…. “yes”.

Cue silence, and a smirking mother.

Read more…

Ruthless Research is my baby too

April 16, 2015

2015-03-02My lovely Baby Ruthless is coming up to one year old. He is mischievous and friendly. He commando crawls. He loves books, and anything that swings or bounces. He is big for his age and has seven teeth.

I took about ten months off work to focus on him full time: a month before he was born and then a further nine months after.

But Ruthless Research is my baby too. Another baby that I love. I have grown it and nurtured it and given it a lot of TLC. I have placed it such that it can seize every opportunity that comes its way. I have allowed it to evolve according to its own strengths. It has developed a personality and ethics and values.

Read more…

Introducing baby Ruthless

June 24, 2014


I’m pleased to introduce my son, Arran, who was born six weeks early on 20th May 2014 weighing 4lb1oz.  Arran spent three weeks in the special care unit learning to breathe and eat at the same time, but he is a resilient little thing and sailed through all that with no problems.

Arran is now well settled in at home and is piling on the weight.

I’ll be taking a break from blogging and consultancy for a few months to look after Arran, but do keep me in the loop and I’ll be back later on in the year.

Read about new SRN research from Ruthless Research

June 10, 2014

Earlier this year I had the pleasure of working with SRN (Scottish Recovery Network) on an exciting piece of research to identify current issues relating to recovery from mental health problems, and explore what could come next for the recovery movement.

You can read all about it here.

Please do stop by to look at the article and browse the rest of the site.

Market Research Love on Youtube

June 3, 2014


With thanks to Laetitia Smith I happened upon a very special Youtube video called Market Research Love – three guys who have written and performed a song about why they love the market research industry.

As they delightfully croon themselves, “This is a market research love song.  We’re pretty sure its gotta be the first one.’

Why have they done this?  I know not.

But they have but quite a bit of effort in and they know their market research.

So, erm, check it out?


Why I aspire to be more like Alex Polizzi

May 20, 2014

alex_polizzi_0I’ve mentioned before that I like to watch TV at lunchtime.  When I’m not watching real-life TV I like to watch business shows – primarily celebrity fix-its.

The Hotel Inspector is my favourite, presented by Alex Polizzi who goes into failing hotels and B&Bs, and sorts them out.

Read more…


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