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Ipsos MORI: Top tips for effective qualitative reporting

September 20, 2011

Many moons ago I started my career with the MORI (now Ipsos MORI) graduate programme in London.

Today I’m recommending you check out their Scotland e-bulletin for all sorts of interesting research snippets.

In particular, the summer e-bulletin includes a very interesting and helpful piece on the thorny subject of qualitative reporting which is a very good read.

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