With thanks to Laetitia Smith I happened upon a very special Youtube video called Market Research Love – three guys who have written and performed a song about why they love the market research industry.
As they delightfully croon themselves, “This is a market research love song. We’re pretty sure its gotta be the first one.’
Why have they done this? I know not.
But they have but quite a bit of effort in and they know their market research.
So, erm, check it out?