Getting a sole trader bargain
There are many benefits of employing a large multinational research agency to undertake your research projects and having worked for two myself I’d be more than happy to recommend them. You get the benefit of a huge load of infrastructure ticking along behind the scenes, and a big brand name to impress people with. Don’t think me glib, I honestly think the big boys do a brilliant job.
But that infrastructure and brand name costs.
One of the benefits of employing a sole trader such as myself to undertake your research projects is that I have no infrastructure. This means I can charge a much lower daily rate, and still make enough money to keep me in Haribo.
When I started working for Test Research (part of Ipsos MORI) in 2002, the world was a different place. Times were good and business was buoyant.
I was two weeks out of University with an undergraduate degree, and being charged out to clients as the most junior member of staff – doing a lot of legwork but very closely supervised.
On that first day I was charged out at a higher rate than I charge my charity clients today, thirteen years of experience later.