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LINK: How to read opinion polls

September 5, 2016

I hear a lot of cynicism about opinion polls and having previously managed (and loved) a Scottish omnibus survey – a monthly opinion poll on varied subjects – I’m keen to dispel any myths!

The Market Research Society are working on a new document entitled MRS guidance on how to read opinion polls which is aimed at non-researchers, and this can be found here.

Check it out!

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