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LINK: How to read opinion polls

September 5, 2016

I hear a lot of cynicism about opinion polls and having previously managed (and loved) a Scottish omnibus survey – a monthly opinion poll on varied subjects – I’m keen to dispel any myths!

The Market Research Society are working on a new document entitled MRS guidance on how to read opinion polls which is aimed at non-researchers, and this can be found here.

Check it out!

I’m recording you now

August 16, 2016

2012-03-18When I conduct depth interviews I always make an audio recording of the conversation because:

  • It gives me a record of the session
  • It helps me with analysis as I can either have it transcribed or listen back to it multiple times
  • I don’t need to take notes as I go along, and can concentrate on the conversation

Great for me!  But sometimes respondents can be a bit wary of the Big Brotheryness of it all, or anxious that they may be being covertly recorded, or worried that a recording of them speaking might fall into the wrong hands.

As a professional researcher I take this very seriously, and making a recording naturally has ethical considerations attached to it.  I need to ensure that I gain consent from the respondent to record what they say, and the data I am generating (the recorded file) needs to be used and stored appropriately and securely.

Read more…

Should I show my interview questions to respondents in advance?

July 27, 2016

2014-02-15When I conduct in-depth interviews I always do so with the aid of an interview schedule, which is a list of questions to guide each conversation.  After a briefing from my client, I prepare a bullet-point list of questions and prompts running to one or two pages in length.  Following this document ensures I ask everything that I need to ask to meet my client’s needs.

This is our internal document, for me and my client.

Before I speak to them I give respondents a broad overview of what they can expect from the interview.  For example, I might say:

I am evaluating Project Fish, which will involve me talking to people that took part in the project about their experiences of how it went and the difference it made, if any.  The conversations should take about half an hour.

That’s all I typically say.  But a few times of late, my clients have asked me to show respondents a copy of my interview questions in advance.

This isn’t standard protocol.

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Choosing an ethnicity for my two-year-old

June 22, 2016

2014-09-18Would you believe it BabyRuthless is now two years old, and it turns out that when a child is two that is the time to register them for Council Nursery.

So I did!

I sat up at the Nursery filling in the form on my lap, and as I went through it my market researcher alarm kicked in.

The form asked me to select my son’s ethnicity.  Fair enough, of course it did.  I have written extensively on the subject of ethnicity questions and why they are so long and complicated.

But this wasn’t a straightforward question.  There were two options that could apply, and it was clearly stated that I should select one only.

Paralysed with indecision, I was.

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Why doing nothing is sometimes the best use of my time

May 2, 2016

2008-09-05As I have grown accustomed to the ways and whims of self employment, the enduring challenge that I face is the discipline of NOT bidding for work.

I have my ways of finding out what competitive tenders are out there, and when I first worked for myself I bid for anything and everything.  I’m well qualified and well able to do a wide range of research consultancy projects but through trial and error I found that I was winning certain work and not winning other work.  Over time I worked out where I was most likely to succeed – the methodologies, subject matters, scale and fee, and even the area of the country.  I worked out my niche, and I decided to only bid for work that fell into my niche.

Makes sense.

And it works.  I still win as much work, if not more.

And I’m spending less time writing proposals.

That’s the hard part.

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Happy customers for Ruthless Research

April 12, 2016

2014-02-05 mrsThrough Ruthless Research I have had some really lovely projects and clients over the years, and I’m pleased to say that this has resulted in some very happy customers:

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The costs of Jury service for self employed people and parents

March 22, 2016

2009-08-27Last Autumn I was called up to do jury duty for the first time.  In many ways I was quite excited.  I had taken some law courses at University (‘Criminology’ and ‘Punishment and Society’) so I had a bit of an academic interest, plus I am a nosy person so I like to know more about things and the world.  I would have loved to sit on a Jury and would have taken the whole thing very seriously, and I’m told the lawyers and the people on trial appreciate having a jury there and in particular jurors that take it seriously.  This is about real people’s lives after all and that should not be downplayed.  I also understand that there needs to be a selection process so that a fair and representative jury is chosen for each trial.  I would have felt that I had done my bit if I’d turned up but my name had not been called.

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